Grinnell, Iowa, businessman and farmer Mike Pearson follows in the footsteps of his father as the new host of Market to Market.
Representing the sixth generation of Pearsons rooted in Midwestern agriculture, Mike grew up on a family farm in Iowa. His was instilled with a strong work ethic and, at the age of 12, he raised and exhibited the Grand Champion Market Hog at the Madison County Fair. After graduating from Winterset High School in 2003, Mike managed his family’s diversified grain and livestock operation and provided market updates and news reports for WOI Radio in Ames, Iowa. Upon graduation from Simpson College, Mike entered the banking industry in Grinnell, Iowa. His financial experience includes personal, commercial and agricultural lending.
Mike and his wife, Heidi, live in Grinnell, Iowa, where they continue to build the Genuine Pearson Cattle Company brand.
Mike succeeds his father, Mark Pearson, who hosted the program for the past 20 years until his death in June of 2012. Market to Market’s first host, Chet Randolph, hosted the series for its first 17 years.